Displaying Category: Our Work – Branding



Rock Your TASTE Buds!

Each year, thousands of people gather around various spots across the Midwest for food shows separately hosted by The Thompson Company, Braunger Foods, and Variety Foods. This year, parent company TOBA Inc., had something much bigger up their sleeve. TOBA approached PLAY with a sizable request, asking us to facilitate all the branding for the… Read more »

It All Begins with a Solid Brand Identity

We’ve all been quizzed at one time or another: What do you think of when you see golden arches? What does the Nike swoosh represent? The list goes on. When done right, branding can help an organization create a position in the marketplace and make it stick. What people often don’t realize is the strategy… Read more »

Want a Memorable Brand? Be Consistent.

Summary: Credit Union of America (CUA) has an established brand, however as new products and services are offered, the organization looked to PLAY to help it continue to grow without sacrificing brand recognition. Project: CUA wanted to promote its Certificate of Deposits, including three sub products that are directed to very different audiences. The organization… Read more »

99.999% Awesome!

We love designing logos. It’s a way of taking all a company is—its culture, history, and goals—and condensing it into one symbol. So we were happy when our friends over at Five Nines came to us with the opportunity to redesign their logo. We figured we’d take this opportunity to give you a sneak-peek at… Read more »


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