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An Ivy League Print Piece for CUA

PLAY Creative provides branding for Credit Union of America (CUA). Chartered in 1935, and originally named “Wichita City Teachers Credit Union,” CUA’s initial membership was exclusive to teachers. It wasn’t until 1974 that the current name was adopted and membership opened to non-educators. Recently CUA reached out to its original member base—teachers—and asked PLAY to create a mail piece… Read more »

Engines And Engagement Make For Impactful Campaigns.

There aren’t too many people who wouldn’t want to build their own dream car—and then be able to drive away in it. As part of an annual promotional campaign for Credit Union of America (CUA), we were asked to create awareness and generate some serious buzz for their Dream It Drive It Giveaway. The giveaway,… Read more »

Credit Union of America’s Pairings Spell Success

If you remember a few weeks ago, we showed you all our Financibility campaign videos for Credit Union of America. Now we return with our heads held high in success! To refresh your memories, Credit Union of America approached us to help them open more checking accounts with both existing CUA members and non-members. We created… Read more »

PLAYing Matchmaker

What’s the connection between Jim Lange and Credit Union of America? The Dating Game of course! When CUA came to us, they needed to find a way to bring more outside customers in to open checking accounts, and to encourage existing members to open a checking account with them. But they wanted it to be… Read more »

Credit Union of America Surpasses Goal for Auto Loan Promotion

  In 1935 a teachers credit union was chartered to serve the educators of Wichita, Kansas that would later become Credit Union of America. The institution eventually opened its doors to workers and residents of multiple counties in Kansas. Still headquartered in Wichita, CUA now serves 54,000 members, has 12 retail locations, and $575 million… Read more »

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