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CUA “Welcome to the Neighborhood” Brochure

Historically, Credit Union of America has worked with the local chamber of commerce in communities they serve to welcome new residents to the area and provide information about the credit union. However, past materials have been heavy on content, which could leave new residents overwhelmed. PLAY was asked to recommend a solution that would draw… Read more »

United Private Networks Brochure

United Private Networks provides connectivity solutions for business customers in Iowa and Nebraska, specifically financial institutions, health systems and government entities. With limited brand awareness, United Private Networks approached PLAY to create a mailer focused on building brand awareness with strong product promotion. The project resulted in a flat mailer that featured bold brand elements… Read more »

Making Your Brand Promise Stick Starts on the Inside.

Customer service. It can make or break relationships, no matter how long someone has been a customer. This is especially true for the banking industry. Our client, Credit Union of America, has worked diligently to gain recognition for its brand promise of “Welcome to friendly”. This mantra guides how it creates products and services, as… Read more »

Time Flies When You’re Creating Fun

They grow up so fast. And by “they” we mean our business. Ten years ago we launched PLAY into the world with our minds set on creating an organization built on FUN. A place where each team member truly enjoys coming to work each day. Where the act of creating the work included fun and… Read more »

Connecting Colleges and Students Through Strategic Campaigns

(Campaign design examples shown above: Postcard top left and a dynamic fold mailer design bottom right) When it comes to higher education, students have options. And when it comes to finding the right students, institutions face a few different challenges. Recruitment isn’t necessarily easy, which is why finding a partner who can help identify the… Read more »

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