Since 1995, the Legacy Retirement Community has been providing caring, convenient and enriched living to Lincoln’s elderly.
As long-time partners of PLAY, they asked us to create a fun and customizable invitation for 3 upcoming events they were hosting. The invitations were sent to people who lived near the Legacy Retirement Community’s three locations, as well as a select list of families who had expressed interested in Legacy living.
Our campaigns for the Legacy Retirement Community are generally well received at a nearly 30% response rate, but for this multiple media campaign we were able to boast a 112% response rate. This made for some wonderful parties!