A Helicopter in the Making

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Like any other marketing project, dynamic print pieces begin with an idea. From that idea we put together words, phrases and sketches. Each component is analyzed, edited and pushed until we have a solid concept that meets the client’s goals, both strategically and creatively.

Once the graphic concept of a piece is sketched, we begin to manipulate the paper, creating and reworking folds and diecuts until we get it just right. The image below demonstrates the evolution of a paper helicoptor. Moving left to right it demonstrates how an idea is brought to life from sketch to final product. From refining the landing gear to adjusting the weight distribution to testing various paper weights… we approach each project with the same attention to detail and creative gusto.

See other examples of dynamic print solutions to learn more.