2023 Advertising: Ad Agency Thoughts
Tips From an Ad Agency
Advertising has always been an up-and-down kind of game. Some years are prosperous, but it’s an ever-evolving journey. And with so many changes and new platforms constantly coming into the game, it is important for advertisers and business owners to take stock of where marketing is said to be heading as we go into 2023.
Learn More About the WearWorks Cofounders – Keith Kirkland & Kevin H Yoo!
About Keith –
His educational background comes from 3 industries. He graduated from Rutgers in 2004 with a degree in mechanical engineering. Graduated from FIT in 2010 with a degree in accessories design with a concentration in Asian studies. And in 2015, he was an inaugural participant in the global innovation design program at Pratt, studying industrial design and spending time at Keio University in Tokyo and the Royal College of Art in London.
His former work experience includes time at the Center for Advanced Energy Systems, Nordstrom, Calvin Klein, and Coach, working in sales, energy conservation, and handbag design. Currently, he is the Chief Haptic Officer at WearWorks.
He walked into the world of haptics because he was trying to build a suit that would allow a person to download and learn kung fu using only vibrations. His work for the past 10 years has centered around fashion, movement, and technology. He loves movement, and his current practice includes praying mantis kung fu, barebones archery, and skateboarding.
Reach out to Keith at keith@wear.works
About Kevin –
Kevin has an educational background in industrial design & business with a minor in sustainability.
He comes from an art background, influenced by both of his aunts, who are professional painters. He was a painter & sculptor in his previous life with a furniture company called Pewter Collection. Kevin says that the ultimate hook of WearWorks is the Wayband technology. They made history with their Wayband technology, which guided the first runner who is blind in the NYC Marathon without sighted assistance.
Reach out to Kevin at kevin@wear.works
About WearWorks –
WearWorks is a haptic platform company enabling new information through touch. WearWorks was initially started to help Keith and Kevin’s friend, who became blind, explore new places with confidence. Without sight, audio directions were the only option back then, but it came with distractions and sacrifices in terms of safety from surrounding obstacles. With patented haptic technology, WearWorks is able to guide anyone through touch accurately.
WearWorks is composed of the most talented and passionate individuals who actually care about doing good in the world. WearWorks is international and very diverse. Their focus is impact-oriented, and they understand the real life-changing technology they have in their hands.
Watch their TED talk and visit the WearWorks website to learn more!
1. Agile Marketing
The first area of marketing that is said to increase in 2023 is agile marketing. Agile Marketing is an innovative marketing methodology that aims at producing the best results in the shortest period of time.
Agile marketing is a way of working to deliver the best possible outcomes for a business by adapting to ever-changing requirements. This can be a challenge because customers today are expecting businesses to be able to keep up with them and provide solutions for their changing needs. Being agile is about more than just marketing — it’s about adapting to all areas of a business.
As Business 2 Community puts it, “A good example of agile marketing is in the field of advertising and content creation. For example, a marketing project can be segmented into a landing page, Ad campaign, content creation, and so on. Next, these tasks are carried out, and eventually, the team reviews and makes adjustments based on the lessons learned.”
2. More Investment in Programmatic
Programmatic has been a growing trend since it was created in 2009. What started as a way to streamline digital marketing efforts through an automated approach has transformed into a full-fledged staple in the digital marketing industry. And that’s not going to change anytime soon.
Marketers are the most bullish on programmatic advertising in more than two years, according to a new study by Magna, which found that marketers believe programmatic budgets rose 10.2 percent in 2022 and will rise 19.6 percent in 2023.
According to the Digital Marketing Institute, “Programmatic ad buying is the use of software to buy digital advertising. While the traditional method includes requests for proposals, tenders, quotes, and negotiation, programmatic buying uses algorithmic software to buy and sell online display space.”
Automation is a fantastic way for advertisers to increase ad performance and scale campaigns. This is a tool that we, as an ad agency in the USA, are learning about and will be leaning towards more and more in 2023.
Have questions about the current services here!
3. More Attention to Content Marketing
Good content on your website can provide useful information to your customers. By providing useful information, you help yourself by increasing brand awareness and showing that you’re an authority on the topic matter of your product or service.
What makes for engaging content marketing? The goal of content marketing is to attract a target audience and engage them. Successful content marketing campaigns win over the hearts, minds, and wallets of their audiences.
One of the main ways that our ad agency uses content marketing is by sending out weekly newsletters to our clients and prospective leads. We like to introduce our audience to trends happening in the industry, keep them updated on our brand, and encourage them to reach out to us with questions. We’ve found great success with our weekly newsletters and have consistently exceeded average open and click rates in our industry.
Interested in staying up to date on what’s happening at PLAY?
Conclusion
Overall, here at PLAY, we are excited about the current state of advertising and where it’s headed in 2023.
We see this as a time when businesses will be able to attract more customers and drive more revenue through better use of technology, data, and creativity.
We also know that there will be a lot of changes in the way people consume media. The explosion in streaming services like Netflix and Hulu changed how we watch TV shows. The same can be said for music streaming services like Spotify, which have changed the way we listen to music. Advertising is no different. As new ideas arise, we must adapt and create content that speaks to an audience and reaches them where they are most likely to scroll.
