The Convergence of Human Touch and AI in Marketing: Q1 2025 Outlook By James Spitler, CEO of PLAY Creative In digital marketing, we find ourselves at a fascinating intersection of human creativity and [...]
Maximizing Market Development Funds: A Strategic Growth Opportunity Market Development Funds (MDF) are one of the most underutilized tools in the business growth arsenal. In fact, up to 50% of MDF goes unused [...]
Marketing Trends for the 2025 Holiday Circuit and How to Capitalize on Them As we look ahead to the 2025 holiday season, the marketing landscape is poised for transformative changes driven by evolving [...]
A Carousel of the Craziest Cyber Hacks in 2024: What It Means for Marketing and How Marketing Influences Cybersecurity As we’re in the final stretch of 2024, the cyber landscape has been punctuated [...]
King of Social Networks vs. Streaming Services: The Battle for Attention The media landscape has undergone a seismic shift in recent years, as streaming services and social networks vie for dominance. The age-old [...]
Breaking into the U.S. Market: A Comprehensive Guide for International Companies As the owner of PLAY Creative, a marketing company specializing in helping international brands enter the U.S. market, I present this white [...]
The Rise and Fall of Blockchain vs. The Ascent of AI: Lessons for Modern Marketing Executive Summary: As the owner of PLAY Creative, a forward-thinking marketing company, I present this white paper analyzing [...]
Advertising and Marketing in the Age of Generative Engine Optimization (GEO) Introduction In digital marketing, staying ahead requires not just keeping up with trends but predicting and shaping them. As the owner of [...]
Advertising and Marketing to the Government Introduction In today's age, effective marketing strategies are crucial for reaching diverse audiences, and government agencies are no exception. Marketing to the government requires a nuanced approach [...]
Mastering Marketing Audits for Optimal Performance In the dynamic realm of marketing, success hinges not just on creativity but also on strategic analysis and informed decision-making. At PLAY Creative, we understand that staying [...]
