Maximizing Marketing Impact with Programmatic Advertising As the owner of a marketing company, you're constantly seeking innovative ways to help your clients achieve their goals and stand out in the competitive landscape. One [...]
Unlocking Outbrain's Potential: A Data-Driven Approach to Business Growth In the dynamic world of digital marketing, Outbrain stands out as a premier native advertising platform, offering businesses a powerful avenue to reach their [...]
Unveiling the White Labeling Strategy: Insights and Analysis for Marketers White labeling has emerged as a strategic avenue for businesses seeking to diversify their offerings and enter new markets. I'm James Spitler, CEO [...]
Tech Advertising: Analyzing the Marketing Landscape for Startups As a seasoned marketing professional with a passion for empowering tech startups, I've delved deep into the data to uncover the advantages and disadvantages that [...]
Time & Respect With PLAY CEO James Spitler Part 1: The Unseen Power of Respect: Beyond Politeness In the whirlwind of business, respect often takes a backseat amid deadlines and competition. Yet, respect [...]
Advertising Agency Trends: Conversational Marketing in 2024 Welcome to the age where marketing isn’t just about broadcasting messages but engaging in meaningful conversations that forge relationships and drive conversions. In 2024, conversational marketing [...]
CEO Sessions: In-House Teams vs. Marketing Agencies Introduction In the ever-changing world of business, one of the big choices companies face is whether to handle their marketing in-house or bring in a marketing [...]
CEO Sessions: Effective Communication Introduction When it comes to effective communication, there are many important factors to consider. In addition to being a good listener and adapting your communication style to the other [...]
CEO Sessions: Embracing the Future A Journey of Change and Innovation in Advertising Introduction As we journey into the future, the world of advertising undergoes a thrilling transformation shaped by technology and evolving [...]
CEO Sessions: Data & Decision-Making Digital Business Processes: Unlocking the Potential of Technology In today's fast-paced and competitive business landscape, staying ahead of the curve is essential. One technology that is reshaping the [...]
