PLAY "Socratically Convey Value to Higher-Ups" The Value of Digital Marketing: Let’s Figure It Out Together “Do you ever feel like no one really gets what you do?” Maybe your boss thinks you’re [...]

PLAY "love at first click" Fall in Love at First Click:  Valentine’s Day may have passed, but the art of sparking a lasting connection—whether in love or marketing—never goes out of style. How [...]

PLAY TikTok Alternatives American Bravado in the Digital Age:  Call a spade a spade, American users have consistently exhibited a spirit of independence and adaptability. The recent migration to platforms like RedNote and [...]

PLAY Meta Policy Updates If you use any version of advertising or digital marketing, it's imperative to stay informed about the platforms that serve as our primary conduits to audiences. Meta—home to Facebook, [...]

Setting Expectations and Navigating Disappointment: A CEO’s Perspective on Client Relationships As the CEO of PLAY Creative, I’ve seen firsthand the highs and lows of client relationships. Setting clear expectations with clients—especially in [...]

Marketing Data Privacy: A CEO’s Perspective on Protecting Your Business, Your Customers, and Your Brand As a CEO, navigating the balance between growth and privacy is one of the most important challenges I [...]