Sup Brand Discovery
These questions are designed to help us discover where the brand is currently at, what you want it to look like and how we’ll begin to shape it.
The questions are broken down into 8 key categories: ASSETS, EMPLOYEES, BUSINESS & OPERATIONS, DRIVE, VISION, BRAND PERSONALITY, CUSTOMERS and STORY. Each category has its own form for you to submit, so you don’t have to complete all 8 categories at once. You can submit sections one at a time, too.
Once you complete a category, just click the SUBMIT button and all the data will be stored on our server. If you need to stop and save your progress, click the orange “Save and Continue Later” link under the SUBMIT button in each section. You’ll enter your email and will automatically be sent a link to revisit the form (with your saved progress) and continue it later.
If you have any questions or there are any fields you don’t understand fully, please don’t hesitate to reach out for clarification.