We know Lincoln’s a great city. You might know that too. But drawing talent to Lincoln is an ongoing need. Teaming with Lincoln’s Partnership for Economic Development (LPED), we recently launched a website to further illustrate all that Lincoln has to offer, from housing and education to jobs and recreation.
Essentially, the website brings the Relocation Guide to life. Integrating user-focused navigation, video and a host of resources, the site demonstrates the energy and sense of community that exists across this growing city. Bold colors and graphics further support the youthful, progressive feeling of the current Lincoln branding. And simple iconography easily guides viewers to various areas of the site to help them find the information they need quickly.
Similarly, content is organized to elevate the user experience. Action-oriented, clean navigation guides visitors across key areas of interest, including quality of life, education, housing and recreation. Resources such as real estate agents, job openings and a calendar of events are prominent and easy access to additional information.
Translating a traditional, multi-page print piece into an interactive experience, we’re able to showcase some of Lincoln’s greatest assets in ways that resonate with people considering relocating to the area.