Advertising Updates: Third-Party Cookies Changes are Changing. Again! We have the latest info to keep you informed! 2024 marked some big changes regarding user data, which could affect how ad agencies set up [...]
Unveiling the White Labeling Strategy: Insights and Analysis for Marketers White labeling has emerged as a strategic avenue for businesses seeking to diversify their offerings and enter new markets. I'm James Spitler, CEO [...]
Time & Respect With PLAY CEO James Spitler Part 1: The Unseen Power of Respect: Beyond Politeness In the whirlwind of business, respect often takes a backseat amid deadlines and competition. Yet, respect [...]
Advertising Agency Trends: Conversational Marketing in 2024 Welcome to the age where marketing isn’t just about broadcasting messages but engaging in meaningful conversations that forge relationships and drive conversions. In 2024, conversational marketing [...]
CEO Sessions: In-House Teams vs. Marketing Agencies Introduction In the ever-changing world of business, one of the big choices companies face is whether to handle their marketing in-house or bring in a marketing [...]
CEO Sessions: Effective Communication Introduction When it comes to effective communication, there are many important factors to consider. In addition to being a good listener and adapting your communication style to the other [...]
CEO Sessions: Embracing the Future A Journey of Change and Innovation in Advertising Introduction As we journey into the future, the world of advertising undergoes a thrilling transformation shaped by technology and evolving [...]
CEO Sessions: Data & Decision-Making Digital Business Processes: Unlocking the Potential of Technology In today's fast-paced and competitive business landscape, staying ahead of the curve is essential. One technology that is reshaping the [...]
CEO Sessions: What's in a Leader? Leading Smarter is the Ticket to Business Growth When a competent leader guides, their audience has a natural gravitas. Why do people pay close attention to [...]
Q&A With Our CEO James Spitler Are you currently a CEO or business owner looking to expand your marketing efforts in 2023? Wondering how other business leaders navigate running an expanding company? Our [...]
