7 06, 2019

6 Google Search Ad Mistakes to Avoid at All Costs


Google Paid Search Ads can be one of the most effective and trackable forms of advertising for brands of all shapes and sizes...if the person(s) managing the digital ads knows what they’re doing! The right tactics for running paid search ads can produce new leads, conversions, web traffic, brand [...]

17 04, 2019

5 Tips for Effective Landing Pages


Well-built landing pages aren't just a surefire way to increase digital marketing conversions, they can provide a treasure trove of valuable data and insight about your customers. And yet, less than a quarter of companies are satisfied with the results from their landing pages, according to Impact. With companies [...]

4 03, 2019

Mining the Gold Buried in Your Ads With A/B Testing


Plenty of businesses advertise, but many aren’t taking advantage of their marketing’s valuable byproduct: data. Unfortunately, many companies are content to send emails, run ads and post on social media without a strategy or goals. Even worse is when these companies don’t use the gold mine of data generated [...]

4 02, 2019

The Huge, Hidden Value in Onboarding Videos


It’s no secret that video is one of the best ways to engage people. That includes your prospects, new customers or loyal, long-time clients. Plenty of evidence supports the notion that onboarding new customers is one of the most effective ways to engage them, create a strong first impression [...]

29 10, 2018

The Ad Grid: A Semi-Scientific Method for Creating Ads

10/29/2018|Expertise, Our Process|

Modern advertising has to balance creativity and data-driven strategy to be truly great. Executing an idea based on intuition or gut feelings just doesn’t cut it anymore. Ads driven solely by unbridled creativity can be interesting, but they typically don’t perform well. Similarly, ads driven only by strategy might be [...]

11 10, 2018

How to Create Higher Ed Emails That Convert

10/11/2018|Expertise, Higher Education, Our Process|

Connecting with college prospects over email keeps getting tougher each day. Luckily there are a handful of proven tactics for creating emails that every person in higher education should know. When you combine these tactics with our demographic knowledge and design expertise, you get the PLAY Creative roadmap for creating [...]

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