Whether you’re a start up or an established business, branding is king. It plays an integral role in helping your audience—and your team—understand who you are as business. However, from the inside it can be challenging to clearly identify what your brand should say and how it should look. Working with a partner can elevate your efforts across the board, from initial brand identity to creating campaigns that engage your audience and build lasting relationships. The PLAY team collaborates with marketing directors and internal teams to develop authentic brand experiences that elevates your presence and speaks to your audience in a meaningful way. The following article, featured in Venture Beat offers insight on how four CMO’s approach marketing, including budgeting, metrics and the overall customer experience:
Like print materials, websites are much more than words on paper made to look pretty. When we approach a website project, we consider the user, their experience and their expectations. We also work with clients to help them understand the importance of responsive design, so that everyone… including Google… can find you. A recent article in Venture Beat further illustrates the importance of Google search functions.
You could argue that movies are to pizza what jelly is to peanut butter. The two just seem to go hand-in-hand. So it only makes sense that Pizza Hut would take this notion to the extreme by creating a new cardboard pizza box that turns into a working movie projector powered by a smartphone. Called the Blockbuster Box, the new cardboard pizza box/movie projector still houses that tiny little pizza table in the center of your pie. Only this time, that little table features a lens that can be inserted into the side of the box after a perforated hole is punched out. Then, you can use Netflix or the printed QR code on the pizza box to play a movie from your smartphone. Place your phone inside the box and the lens magnifies your screen onto a wall. Tada! Welcome to movie night! Perhaps the most interesting element of this project is the fact that Pizza Hut went beyond creating a cardboard projector to make sure more people are able to enjoy the experience. Four box designs were created, one for a specific genre of movie. Using QR codes, Pizza Hut’s Blockbuster Boxes also provide a free movie to its [...]
Full article here - Sourced from Expandedramblings.com
At PLAY Creative, we specialize in dynamic, eye-catching direct mail advertisements and we love to see the awesome pieces other agencies produce. A simple but effective pop-up mail piece like this is something we are thrilled to produce for our clients. 2014 was the Year of the Horse on Chinese calendars, so Volkswagen of Malaysia decided to incorporate that theme into promotional materials for their new Volkswagen GTI. The mailer, when closed, looks like the hood of the GTI with the intriguing tagline "Rev up for the Lunar New Year." When opened, a stampede of horses pops up towards the recipient, signifying the power of the GTI's engine as well as the mascot of the Lunar New Year.
The morning is a solitary thing. Everyone is grumbling and groggy, isolated at their desks as they try to get their gears turning. But Nescafè wanted to change things, so they developed a mailer to help people come together with warm conversation and warm coffee. The Nescafè Pop-Up Cafè mailers were part of a protective jacket for the MetroNews paper and was given to people in Paris, France. When the cover was opened, recipients found an invitation to start a conversation and two foldable paper coffee cups. They were encouraged to share the moment with others, starting up a conversation that would never have happened otherwise. This is a brilliant idea, stealthily including foldable branded cups that actually hold coffee in the morning paper so everyone gets it, and not only that, but making sure there are two, so you get people naturally talking about it when they show it to their friends and coworkers to share. Nescafè let people play right into their hands, getting more word-of-mouth through simple print pieces than they could have in the crowded digital space.
2015 is here, and we figured that we would welcome the new year by highlighting a campaign that was a welcome gift itself. To celebrate the arrival of two Pandas, Er Shun and Da Mao, and the opening of their Panda exhibit, the Toronto Zoo worked with Canadian agency Cundari to develop these adorable mailers. The box featured two tea cups set into a pattern to resemble a panda's face, and two bags of tea, one white tea and one black tea, ready to be prepared an enjoyed by the recipients. In addition, there was a note declaring the arrival of the two pandas and encouraging the recipients enjoy the tea in honor of the arriving animals. The box was sent to strategic media outlets, including two Chinese language newspapers, Sing Tao and Ming Pao, as well as Canada's leading multicultural television network, OMNI TV, and radio station, Fairchild Radio. This campaign is not only adorable, but also is a great talking point for the media personnel it was sent to. People love to talk about free things they get, especially when they are clever or noteworthy like this mailer campaign was!
Brick House, an advertising agency in The Netherlands, is like many other ad agencies around the world in at least one way, they constantly have their work scrutinized and derided by people and companies who think that they could do just as well without the agency's help. So Brick House decided to help agencies who want to fly solo by issuing DIY advertising kits. The kits came with a variety of materials, including tape, scissors, and more than a little attitude. We love this fearless attitude. And it helps to remind people that we provide a service you can't get anywhere else.
We've disputed the claim that print is dead before on our blog, but we never miss an opportunity to remind everyone that print advertising is still one of the most potent forms of advertising. An article was published on the site Business 2 Community that further exalts PLAY's favorite medium. The article touches on 6 powerful traits of print advertising, including direct mail personalized mail, custom die cut pieces, custom printed materials like t-shirts, keychains, and more, and the powerful union between social media and print advertising. Among the things mentioned, the vast flexibility and customization of print is a major point of the article. Print pieces can be cut into an incredible amount of different shapes and folds, as well as made to incorporate several pages in inventive ways to simulate everything from a restaurant to a TV. Beyond that, the recipient's name can be inserted into key points in the copy to help the piece feel personalized and help customers establish a more potent emotional connection to the piece as well as the company that sent it. At PLAY, we love to create cool new die lines to make our print pieces interesting and eye-catching. We develop die [...]
It's only slightly hyperbolic to say that everyone loves bacon. Some of bacon's biggest fans are the CrossFit community. So when Reebok wanted to tap into the CrossFit market, they knew their opportunity would be hosting the 2014 CrossFit Games. And to ensure the CrossFit community would be on board, they sent out the greatest gift of all: bacon. Sent to notable CrossFit athletes and community members, the Reebok Bacon was prepared in accordance with the "Paleo Diet," a diet followed by many CrossFitters, was uncured and contained no msg, sweeteners, nitrates, or preservatives. Those who received the packages were encouraged to share it with friends and talk about it on social media. On top of the boxes sent out, Reebok hosted a Reebok Bacon food truck that served paleo-friendly entrees featuring their signature bacon. A secret menu was also available, promoted through Reebok's social media pages. When one of these special dishes were ordered, the customer would also get a special prize. By tapping into the core of their target demographic, Reebok was able to capture the hearts and minds of the CrossFit community by harnessing the atmosphere of their audience. This campaign is so deliciously clever that you [...]