29 03, 2016

Maximizing the effectiveness of your brand

03/29/2016|New Technology|

Whether you’re a start up or an established business, branding is king. It plays an integral role in helping your audience—and your team—understand who you are as business. However, from the inside it can be challenging to clearly identify what your brand should say and how it should look. Working [...]

22 03, 2016

Is your site deemed worthy by Google?

03/22/2016|New Technology|

Like print materials, websites are much more than words on paper made to look pretty. When we approach a website project, we consider the user, their experience and their expectations. We also work with clients to help them understand the importance of responsive design, so that everyone… including Google… can [...]

30 06, 2015

Pizza Hut (Literally) Brings Back Movie Night

06/30/2015|New Technology|

You could argue that movies are to pizza what jelly is to peanut butter. The two just seem to go hand-in-hand. So it only makes sense that Pizza Hut would take this notion to the extreme by creating a new cardboard pizza box that turns into a working movie projector [...]

17 02, 2015

Volkswagen Embraces the Year of the Horse

02/17/2015|New Technology|

At PLAY Creative, we specialize in dynamic, eye-catching direct mail advertisements and we love to see the awesome pieces other agencies produce. A simple but effective pop-up mail piece like this is something we are thrilled to produce for our clients. 2014 was the Year of the Horse on Chinese [...]

23 01, 2015

Nescafè Brightens The Morning With Conversation

01/23/2015|New Technology|

The morning is a solitary thing. Everyone is grumbling and groggy, isolated at their desks as they try to get their gears turning. But Nescafè wanted to change things, so they developed a mailer to help people come together with warm conversation and warm coffee. The Nescafè Pop-Up Cafè mailers were part [...]

8 01, 2015

Toronto Gives a Warm Welcome

01/08/2015|New Technology|

2015 is here, and we figured that we would welcome the new year by highlighting a campaign that was a welcome gift itself. To celebrate the arrival of two Pandas, Er Shun and Da Mao, and the opening of their Panda exhibit, the Toronto Zoo worked with Canadian agency Cundari [...]

31 12, 2014

Dutch Agency Gets Sassy With Marketing

12/31/2014|New Technology|

Brick House, an advertising agency in The Netherlands, is like many other ad agencies around the world in at least one way, they constantly have their work scrutinized and derided by people and companies who think that they could do just as well without the agency's help. So Brick House [...]

11 12, 2014

Don’t Count Print Out

12/11/2014|New Technology|

We've disputed the claim that print is dead before on our blog, but we never miss an opportunity to remind everyone that print advertising is still one of the most potent forms of advertising. An article was published on the site Business 2 Community that further exalts PLAY's favorite medium. [...]

20 11, 2014

Reebok knows that CrossFitters Love Bacon

11/20/2014|New Technology|

It's only slightly hyperbolic to say that everyone loves bacon. Some of bacon's biggest fans are the CrossFit community. So when Reebok wanted to tap into the CrossFit market, they knew their opportunity would be hosting the 2014 CrossFit Games. And to ensure the CrossFit community would be on board, they [...]

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