We’ve been doing a bit more video work over the past few months and have seriously overhauled our stock of professional equipment. The upgrades come after a number of demanding shoots for clients; with new projects comes new gear. Here’s what we’re working with as of lately: […]
Cloud storage and collaboration is one of the best ways we know of to share, revise and comment on documents that you are sharing with your clients. It cuts time, confusion and puts an end to the constant back-and-forth that emails present when working both internally and externally. Cloud collaboration comes in a variety of forms and function — some act as dropboxes for updated files, while others support more robust tasks like live revisions and even in-app chat with collaborators. […]
Ever notice how you’ve gone to one website, engaged with some content, only to find an advertisement for the services you just looked at appearing on another website as an ad? Pretty interesting stuff. This service has been around for a number of years, and has people scratching their heads as to how it is possible. […]
Google Analytics have transformed how we understand demographic information from visitors to our sites. With a wide variety of information available to sift through, here are some of the top uses for Google Analytics: […]
This is question we receive often, but can be answered by asking yourself a couple of questions and really looking at what you want your goals to be for the year. What are all the mediums that I will be marketing through? Consider website(s), microsites, direct mail pieces, non-traditional marketing, radio ads, TV ads, outdoor ads, print collateral, etc. Who do I want to reach with my marketing materials? Consider local reach, regional reach, national or global reach. What is the duration I want my campaign to run? A couple of months? The entire year? What is my overall goal? More sales? Increased foot traffic? A new brand identity? Increased media exposure? What can I afford? Generally, a solid marketing budget will be anywhere from 3-10%+ of your annual revenue to really have a solid marketing mix.