Putting Your Marketing Plan In Action
If you’re like me, there are days it’s hard enough to give much thought to what’s happening in an hour much less six months from now. But as a marketing professional, looking ahead is imperative to your company’s success. With your time in mind, here are a few key points to ponder as you jump into the next cycle of your marketing plan. Execution Question: As you wrote your 12-month plan, did you consider who’s actually going to execute these brilliant ideas? While creating the actual 12-month plan could be considered a remarkable feat in and of itself, the real power comes in the execution of its contents. You may have a team to support your plan, but take a moment to step back and think about how you can enhance the outcome of your plan by putting the right partners in place. PLAY is founded on the idea of working as an extension of our client’s team. We can help implement select campaigns, free your team to work on other tasks like design or content development, and provide insight that can elevate the impact of your marketing efforts. Focus on core strengths Question: Is your marketing team functioning at [...]