Today we are premiering our fourth episode of Press Relief. This episode breaks down our conceptual process. Take a few minutes to sit down with our creative director, Adam Lohman, and learn about how focusing on unique ideas and the conceptual process shapes the campaigns we produce. The concept and theme are a huge part of the creative process at PLAY. Everything is built on the foundation of a well-rounded concept.
This week, we're thrilled to present the third episode of our video series, Press Relief. In this episode, our creative director reviews a number of print pieces we have designed and talks through the creative processes that we went through to bring these pieces to life. There are so many cool pieces to talk about that we had to split it into two videos!
Check out our first episode of Press Relief that discusses our creative process. Press Relief II - Our Products from PLAY Creative.
PLAY Creative // Press Relief // Episode 1 // Process from PLAY Creative on Vimeo.