The PLAY Creative process is the framework that lets us build ideas and bring campaigns to life. It’s efficient and effective, but that’s not even the best part. What’s great about the PLAY process is that it can be used to craft creative solutions to just about any problem, regardless of your operations. In the second installment of a six-part series outlining each step of our creative solution-seeking roadmap, we’ll focus on the Brainstorm step. We believe the quality of an idea can only be as good as the amount of brainpower you put into it. You can read about the first step in our creative process, the Discovery, here. Two Heads Are Better Than One, and so on A successful Discovery will give your creative staff plenty of ammo to attack your project. You’ll want to gather up all your findings from that phase and share them with everyone involved to prepare them for a successful brainstorm. We call this the kickoff meeting, as we’re kicking off the creative phase of the project. Once everyone on your team is familiarized with the project and its goals, ideas will start to fly. That’s just the way creative humans work. That’s [...]
What’s more boring and tired than a salesperson giving you a plain business card or some uninspiring pamphlet you’re never going to read? Do these ever make you want to call that salesperson back? Probably not. They need to give you a reason to remember them if they ever want to hear from you again. As The Kinks said, “Give the people what they want.” So when Kidwell came to us looking for a leave-behind that sales reps could use to gain meetings with prospects, we wanted to provide a fresh, creative twist. They wanted sales leads to know they’re ready to meet with them at all hours of the day…and night. Creativity Above All The coaster design is simple and the message certainly isn’t groundbreaking, but it’s emblematic of the PLAY Creative approach to projects: Creativity above all. We could have created the best pamphlet or business card possible, but we’d rather take an existing idea and improve it conceptually with some creative, out-of-the-box thinking. The coasters check all the boxes of something functional that you’d leave behind to set a meeting, but they’re unique enough for an added layer of memorability. When “Creative” is literally [...]
What happens when you have information that you want to relay that’s too substantial for a pamphlet or brochure? A booklet, of course. The Nebraska Resource Project for Vulnerable Young Children (NRPVYC) does some incredible work and tons of valuable law research for the University of Nebraska. When it came to communicating all that info in a visually pleasing and easily read way, they knew they needed some expert design. With all content supplied, we were able to focus entirely on design and layout and make it shine. The project began with grouping all the content into categories to help with overall organization and understandability. With such a high volume of content, this proved key to the overall arrangement of the booklet. We developed a mini set of brand standards for the booklet that we felt fit the contents of the research, including colors, layout style, iconography and infographic styles. Once we had the brand, organization and flow of the content nailed down, we created a stylized set of icons that helped reinforce the content from a visual communication standpoint. What started as a set of raw content and data eventually became the beautiful booklet you see above. Do you [...]
Spreading a little PLAY across town. While we have a special knack for dynamic handcrafted print campaigns, the PLAY team’s talent extends into all facets of communications. And if you look around the next time you head downtown or even venture out on 84th Street, there’s a good chance you’ll see some of our work. Starting downtown, you might see our Zipline Brewery poster from the Beer Nebraska event, which was held earlier this fall. This project included iconography and graphics that brought together the local music scene and area brewers. Then heading across town, you’ll see billboards showcasing (2016 loan campaign shown above) Lincoln First Credit Union on 48th and 84th Streets. These easy-to-spot pieces complement the company’s brand and help support its messaging. Further adding to its appeal to families, Lincoln First Credit Union also sponsors the play zone at Gateway Mall (Shown bottom of page). It’s bold brand elements and messaging can be seen from corner to corner of this unique area of the mall. One brand that can be seen everywhere is Apple Roofing. We had the opportunity to brand this incredible business and develop their logo. Who knows, the next time you find yourself sitting at [...]
We know Lincoln’s a great city. You might know that too. But drawing talent to Lincoln is an ongoing need. Teaming with Lincoln’s Partnership for Economic Development (LPED), we recently launched a website to further illustrate all that Lincoln has to offer, from housing and education to jobs and recreation. Essentially, the website brings the Relocation Guide to life. Integrating user-focused navigation, video and a host of resources, the site demonstrates the energy and sense of community that exists across this growing city. Bold colors and graphics further support the youthful, progressive feeling of the current Lincoln branding. And simple iconography easily guides viewers to various areas of the site to help them find the information they need quickly. Similarly, content is organized to elevate the user experience. Action-oriented, clean navigation guides visitors across key areas of interest, including quality of life, education, housing and recreation. Resources such as real estate agents, job openings and a calendar of events are prominent and easy access to additional information. Translating a traditional, multi-page print piece into an interactive experience, we’re able to showcase some of Lincoln’s greatest assets in ways that resonate with people considering relocating to the area.
Zipline Brewery approached the PLAY team several months ago to help promote a new event in Lincoln. Partnering with Hear Nebraska, the brewery wanted to launch an event that would bring Nebraska’s local craft beer and music communities together. Thus, Beer Nebraska was born… and we were given the awesome opportunity to develop the event’s promotional materials, including: iconography, posters, koozies, t-shirts, the backdrop for the bands, and additional creative content. The materials bring music and beer together using clean, bold graphics and muted tones. The inaugural Beer Nebraska was an incredible success, and we’re already looking forward to next year’s event. You can learn more about the event here.
A strong online presence. No matter the device. Sounds easy enough but when you consider your business goals, your current environment and a few key needs, it can be a daunting task. Here’s the good news: it is possible to create and maintain a strong online presence without shifting focus away from other needs, and without blowing your budget. After understanding your goals and what resources you already have, we can build a site, using an existing, responsive template. By adding your brand elements and original content, the site meets your needs and puts your business on the right path. Like other projects, we begin with a discovery process to create a content outline, identify photography needs, and outline the technical aspects. From there, we develop the site and one round of client review. The final step is launch. We’ll test the site, train your team on how to maintain it, and release it to your audience. This approach is very customizable, with the ability to add a blog feature and offer an array of hosting options. Working together, PLAY can help your team create an effective and affordable site, either for your general business website, a career-building site, product- [...]
It’s not uncommon for us to meet with a business or organization who knows their story, understands how they need to communicate it, but who doesn’t have the resources on-staff to make it happen. And that’s okay. Our approach is a true partnership, where we combine strengths to deliver the materials you need to push the needle in the right direction. We team with the Nebraska Resource Project for Vulnerable Young Children regularly to provide the design expertise it needs to create pieces that educate, engage and ultimately bring people together. We take their content, edit it and format it using graphics and photography to best express a particular message. From a multiple page booklet to trifold brochures and dynamic mailers, we serve as a design arm to help organizations like this take their marketing efforts further.
Southeast Community College (SCC) in Milford has a truly unique story to tell. And as it reached its 75th anniversary, leaders recognized the need to share its history in a 20-page booklet. Images of years gone by provided the right backdrop for its story that includes many “firsts” for the state of Nebraska. SCC provided our team content, including copy and images. Then the PLAY team developed a strategy and creative theme to bring the story to life. We designed a booklet that seamlessly weaves photography from every era with narrative that’s easy to read and gain a clear understanding of how important SCC has been to furthering education and preparing individuals for life-long careers. With any business or organization, there comes a time when your story needs to be told. The PLAY team can help identify the best way to express your history, milestones and vision for the future. We work with clients to determine how we can help create the right platform for your needs, whether that means design-only or a comprehensive booklet solution, from copy to creative to design and delivery.
Whether we’re creating a brochure or a dimensional parcel, we see each project as more than words on paper. We approach each project acting as an extension of our client’s design team. We take on projects they either don’t have time for or can’t take on internally. Rather than just taking copy and dropping it into a layout, we consider how each piece can impact their business. With this in mind, our process begins and ends with the end user. We focus on the details, how the user will interact with the piece and best utilize the information. Our layouts support the copy and bring key points to life. And to further enhance the user experience, we often create an infographic to help simplify the details. Using images, illustrations or photography, we can create engaging art that strengthens the content and often leads to greater results. Take a minute to check out our work to see how we help brands express themselves through thoughtful design and infographics.