Whether we’re creating a brochure or a dimensional parcel, we see each project as more than words on paper. We approach each project acting as an extension of our client’s design team. We take on projects they either don’t have time for or can’t take on internally. Rather than just taking copy and dropping it into a layout, we consider how each piece can impact their business. With this in mind, our process begins and ends with the end user. We focus on the details, how the user will interact with the piece and best utilize the information. Our layouts support the copy and bring key points to life. And to further enhance the user experience, we often create an infographic to help simplify the details. Using images, illustrations or photography, we can create engaging art that strengthens the content and often leads to greater results. Take a minute to check out our work to see how we help brands express themselves through thoughtful design and infographics.
Not every project is a fully integrated campaign. But every project is an opportunity to take a different perspective. And in this case, it was also an opportunity to showcase a specific neighborhood of the city we call home. We recently partnered with NeighborWorks Lincoln, a non-profit organization dedicated to revitalizing Lincoln neighborhoods, to help raise awareness for a specific Lincoln neighborhood. Creating an engaging print piece, we were able to showcase the myriad of shopping and dining experiences in the North 27th District. This brochure is given to area residents and used as a selling piece for the more than 70 businesses in the area. The tri-fold brochure featured simple, benefit-driven copy and a map of the area. By color-coding the business types and adding dimension to the map, users could quickly and easily find a particular store or restaurant or get an at-a-glance view of everything the North 27th District has to offer. This colorful brochure demonstrates the wealth of culture and opportunities of the neighborhood. This is just one example of how PLAY’s experience with design and print campaigns supports initiatives of all sizes.
Who can’t describe the standard holiday card? Some snow, some lights, brief wishes for a merry season. Well-wishes are nice, but our designs have a bit more sparkle to offer. Legacy Retirement Communities approached PLAY for a card that not only sent a serene holiday message, but also gave residents a gift to hold onto. Our design conveyed a simple wish for peace. On the back panel, perforated cardstock invited recipients to pop out and assemble a small Christmas tree. With a slip of ribbon, the tree easily transformed into an ornament. Holiday cards too often land a dusty spot on the fireplace mantle, but our card led back to the celebration. Legacy was thrilled, and recipients enjoyed their ornaments throughout the season. Add a bell or whistle to your card this year and give those you value an extra dose of cheer.
Back in the 90s (ah such simpler times), Arnold Schwarzenegger in Terminator 2 was all the cybersecurity we needed. Nowadays, cybersecurity means a lot more. We were excited when Infogressive approached us to help get their message out that cybersecurity is a service every company—big or small—needs. Our approach was to create a data sheet that explained their high quality and easily customizable services in a way anyone can understand. Our goal was to get the word out to small businesses that cybersecurity is something every business needs to invest in. We also aimed to let larger businesses know that Infogressive has the expertise and know-how to keep even the biggest accounts safe. There’s a lot of jargon to wade through when talking about cybersecurity and most people don’t know all the “computer-speak” involved. What most people do know is the importance of being secure on the internet and protecting their sensitive information. Anyone can fall victim at any time, from the big dogs to the local Joes, but getting the right message out to those who need it can be a little tricky. Small and local businesses are generally not able to hire in-house IT professionals, so they need to understand [...]
What's the connection between Jim Lange and Credit Union of America? The Dating Game of course! When CUA came to us, they needed to find a way to bring more outside customers in to open checking accounts, and to encourage existing members to open a checking account with them. But they wanted it to be fun and friendly, so we came up with "Financibility." Financibility is financial services and compatibility combined, showing that Credit Union of America is the right fit for every type of customer. Whether they're looking for security, friendliness, or convenience, Credit Union of America is exactly what they need in a financial institution. The biggest challenge in getting customers to switch checking accounts is the hassle of changing their automatic payments to their new accounts. Many people would rather stay with an inferior financial institution than switch to a better one just to avoid all that work. We took care of this by developing the "Switch Kit," a printable pdf form where potential members could fill in all of the information of all their automatic payments, and Credit Union of America would take care of the switch for them, taking away all of the hassle. In addition to [...]
Well, it’s that time of year again. A time to reflect on the previous year in order to make the upcoming one that much more successful. As a studio, we have come together and created our New Year’s Resolutions: […]
Whether you are a small business or a titan of industry, having a workplace that employees enjoy coming into on a daily basis can truly make an impact on the quality of work being produced. Here is a list of our top 5 things businesses can do to cultivate a great place to work: […]
We are all familiar with how social media can impact companies. From mitigating negative publicity, to opening up a dialogue with loyal brand consumers, to pushing out messages of varying importance to the masses – social media vastly improves the efficacy of our industry’s communications. […]
The visual art of Thomas Ellenbecker is a documentation of his unusual life experiences which include extensive education in studio art production and theory. He has earned a Ph.D. in Art Education and a MFA in Visual Art. He produces limited editions of intaglio and lithographic prints in his personal studio on a press he designed and built. Bronze castings, oil paintings and precious metal jewelry are other visual forms created by Thomas. […]
November’s First Friday artist Thomas Ellenbecker has announced he will be giving away 100 signed lithographs at the show! Each print measures 5 1/2” X 7 1/2” and will be given to attendees on November 1st, 2013 starting at 4:30 pm. Check our blog for more information in the coming weeks!