22 12, 2017

A Logo Design 20 Years in the Making

12/22/2017|Our Work - Branding|

Unite Private Networks creates custom, high-bandwidth fiber optic communications networks, and they’ve been in business for 20 years. To honor their 20 year milestone, the company asked PLAY Creative to develop a mark that covers a few bases. UPN was looking for a mark that could be used with their [...]

29 08, 2017

Rock Your TASTE Buds!

08/29/2017|Our Work - Branding, Our Work - Campaigns|

Each year, thousands of people gather around various spots across the Midwest for food shows separately hosted by The Thompson Company, Braunger Foods, and Variety Foods. This year, parent company TOBA Inc., had something much bigger up their sleeve. TOBA approached PLAY with a sizable request, asking us to facilitate [...]

19 12, 2016

It All Begins with a Solid Brand Identity

12/19/2016|Our Work - Branding|

We’ve all been quizzed at one time or another: What do you think of when you see golden arches? What does the Nike swoosh represent? The list goes on. When done right, branding can help an organization create a position in the marketplace and make it stick. What people often [...]

16 02, 2016

Want a Memorable Brand? Be Consistent.

02/16/2016|Our Work - Branding|

Summary: Credit Union of America (CUA) has an established brand, however as new products and services are offered, the organization looked to PLAY to help it continue to grow without sacrificing brand recognition. Project: CUA wanted to promote its Certificate of Deposits, including three sub products that are directed to [...]

31 03, 2015

99.999% Awesome!

03/31/2015|Our Work - Branding|

We love designing logos. It’s a way of taking all a company is—its culture, history, and goals—and condensing it into one symbol. So we were happy when our friends over at Five Nines came to us with the opportunity to redesign their logo. We figured we’d take this opportunity to [...]