TLCU Financial, a small credit union in Northwest Indiana, faced the problem of dwindling membership and a lack of brand awareness in its communities of Mishawaka and Bremen, Indiana. Opportunistic use of Google Paid Search, email marketing and social media over a yearlong relationship with PLAY Creative helped TLCU [...]
Unite Private Networks (UPN) became Albuquerque’s first business-only fiber network provider in 2018. A digital blitz created qualified leads to give UPN the chance to turn the city’s large business owners into custom, private fiber network owners. Executive Summary In this study, we’ll dissect from start to finish how [...]
Follow Me! Sorely lacking in social media presence and brand awareness outside of their headquartered cities, Midwest Connect (MC) saw the big-picture need to engage more potential customers to grow the business. In this study, we’ll examine how PLAY Creative helped Midwest Connect increase its web traffic through social media [...]
The PLAY Creative process is the framework that lets us build ideas and bring campaigns to life. It’s efficient and effective, but that’s not even the best part. What’s great about the PLAY process is that it can be used to craft creative solutions to just about any problem, regardless [...]
The detail and imagination that go into our creations aren’t always easy to recognize immediately. Ad Dissection gives you an intimate look at all the thought and intention going on below the surface of our designs. Balance Boost is a money market account offered by our client Credit Union [...]
When credit unions offer appealing new products to their members, there’s a good chance the competition won’t be far behind with an offering of their own. As the first to offer a great new product, there’s a huge opportunity to create ownership of it, especially when the competition is surely [...]
TLCU Financial came to PLAY Creative looking for ways to engage and grow its membership on the cusp of the 65th anniversary of opening their doors. This Indiana Credit Union has plenty of history and many interesting member stories to tell, but needed our help to communicate those stories to [...]
With the rash of credit card offers that come through your mailbox and inbox every week, promoting VISA products for our clients is a unique challenge. Competing for attention in a flooded market like credit cards is a different breed of advertising, and your priorities need to change a [...]
Each year, thousands of people gather around various spots across the Midwest for food shows separately hosted by The Thompson Company, Braunger Foods, and Variety Foods. This year, parent company TOBA Inc., had something much bigger up their sleeve. TOBA approached PLAY with a sizable request, asking us to facilitate [...]
(Campaign design examples shown above: Postcard top left and a dynamic fold mailer design bottom right) When it comes to higher education, students have options. And when it comes to finding the right students, institutions face a few different challenges. Recruitment isn’t necessarily easy, which is why finding a partner [...]
