Viewbooks have been a staple in higher education recruiting since before your grandparents had to walk uphill both ways in the rain to get to class. You know you need one—but where does it fit into your school's overall recruiting and branding strategy? What’s the goal of your viewbook? Once [...]
We’re not shy about our gold medal-worthy skills with dynamic print design. And while we may not have had the budget to make a Rocky-style montage, we still wanted to give an inside look of how we turn our ideas into heavyweight dimensional paper champions. Wonderful Work Starts With Wonderful [...]
With the rash of credit card offers that come through your mailbox and inbox every week, promoting VISA products for our clients is a unique challenge. Competing for attention in a flooded market like credit cards is a different breed of advertising, and your priorities need to change a [...]
The Kidwell team sought a printed piece to help market bank security systems that combat the increase in robberies at financial institutions in recent years. Kidwell’s goal was to sell remote access security systems to financial institutions. However, they had to overcome the notion that these heightened security measures would [...]
Customer service. It can make or break relationships, no matter how long someone has been a customer. This is especially true for the banking industry. Our client, Credit Union of America, has worked diligently to gain recognition for its brand promise of “Welcome to friendly”. This mantra guides how it [...]
(Campaign design examples shown above: Postcard top left and a dynamic fold mailer design bottom right) When it comes to higher education, students have options. And when it comes to finding the right students, institutions face a few different challenges. Recruitment isn’t necessarily easy, which is why finding a partner [...]
Earlier this year, Mainstreet Credit Union approached PLAY Creative to relieve some of the pressure its marketing team was feeling. Its marketing director recognized that the team had an abundance of work, with very little breathing room. But there was more work to be done — so PLAY was brought [...]
Digital marketing is fast and accessible. But touching a screen or keyboard cannot give you the same experience as paper. Or plastic. Or some other dimensional material. Uncoated. Linen. Perforated. When you communicate with print, you open the door to engagement. Someone examining it is far more likely to hold [...]
As the healthcare environment continues to evolve, providers, pharmacies and anyone else involved in an individual’s health and wellness, continue to look for ways to streamline communication to improve outcomes and lower costs. To help, NetSmart created CareManager, a care coordination software solution. Supporting patient-centered care, CareManager aggregates clinical data, [...]
It’s not uncommon for us to meet with a business or organization who knows their story, understands how they need to communicate it, but who doesn’t have the resources on-staff to make it happen. And that’s okay. Our approach is a true partnership, where we combine strengths to deliver the [...]
