Viewbooks have been a staple in higher education recruiting since before your grandparents had to walk uphill both ways in the rain to get to class. You know you need one—but where does it fit into your school's overall recruiting and branding strategy? What’s the goal of your viewbook? Once [...]
We’re not shy about our gold medal-worthy skills with dynamic print design. And while we may not have had the budget to make a Rocky-style montage, we still wanted to give an inside look of how we turn our ideas into heavyweight dimensional paper champions. Wonderful Work Starts With Wonderful [...]
With the rash of credit card offers that come through your mailbox and inbox every week, promoting VISA products for our clients is a unique challenge. Competing for attention in a flooded market like credit cards is a different breed of advertising, and your priorities need to change a [...]
The Kidwell team sought a printed piece to help market bank security systems that combat the increase in robberies at financial institutions in recent years. Kidwell’s goal was to sell remote access security systems to financial institutions. However, they had to overcome the notion that these heightened security measures would [...]
At the core of the Credit Union of America brand is friendliness. Across all facets of the business, CUA believes in being fair, honest, and above all else: nice. Recently, the organization asked PLAY to help increase overall service satisfaction scores among its existing members by giving CUA team members [...]
Historically, Credit Union of America has worked with the local chamber of commerce in communities they serve to welcome new residents to the area and provide information about the credit union. However, past materials have been heavy on content, which could leave new residents overwhelmed. PLAY was asked to recommend [...]
United Private Networks provides connectivity solutions for business customers in Iowa and Nebraska, specifically financial institutions, health systems and government entities. With limited brand awareness, United Private Networks approached PLAY to create a mailer focused on building brand awareness with strong product promotion. The project resulted in a flat mailer [...]
Customer service. It can make or break relationships, no matter how long someone has been a customer. This is especially true for the banking industry. Our client, Credit Union of America, has worked diligently to gain recognition for its brand promise of “Welcome to friendly”. This mantra guides how it [...]
(Campaign design examples shown above: Postcard top left and a dynamic fold mailer design bottom right) When it comes to higher education, students have options. And when it comes to finding the right students, institutions face a few different challenges. Recruitment isn’t necessarily easy, which is why finding a partner [...]
