Mi casa es su casa. Okay so we’re not inviting you home but when we partner with a business, we take that role very seriously. We see ourselves as a true extension of your team, collaborating with you on strategy, messaging and other components of your campaign. Many of our clients utilize our project management system, Mavenlink, where they can access every project, their tasks, timelines and status. Using this resource they can communicate with us at any time using the message board feature of Mavenlink or email. Working together, we can build stronger campaigns that help you make a genuine connection with your audience.
Believe it or not, there are those who believe a single logo defines their brand. In reality, every piece of communication that’s put in front of your audience is a piece of your brand. So whatever you put out there needs to be a clear (and correct) depiction of who you are as a company. In addition to your logo, we’ll work closely with you to develop a complete brand guide. This handy tool helps your internal team build consistency across all media. We take time to think through all facets of your brand personality, including tone and voice, key messages, brand attributes, color palette and other elements that make up your brand. With a brand guide close by, you can make sure your brand is presented the way it should be… every single time.
When it comes to your marketing plan, you don’t have to go it alone. As your partner, we work side-by-side to fully understand your position in the market and your goals. Tell us your plan and we’ll share our ideas on how to begin your campaign with a solid strategy. That’s right, we work with marketing directors to develop a strategy first, and then get to work on the creative. With a clear strategy in place, PLAY gets to work on developing a theme that will carry your campaign. Each theme is the result of a group of creative minds coming together to brainstorm interesting and eye-catching ways to express your message to a particular audience. We’ll share a few concepts with you and your team and once a theme is approved, either the PLAY team will get to work on executing each piece of your campaign or we can turn it over to your internal team. See how we’ve developed creative themes that resonated with audiences and helped our clients reach their goals.
There’s something to be said for being part of something. Working together. Letting voices be heard. Creating opportunities that support everyone’s success. It’s what you do as a credit union. And it’s why we like working with you. Since 2009, PLAY Creative has teamed with credit unions to help consumers know and understand the value of becoming a member. We have studied how credit unions function, and continue to work next to leaders, board members and front line staff. The more we learn, the more engaged we’ve become with credit union leagues… In fact, we’re now members ourselves. Our knowledge goes well beyond simply talking the talk. Equal parts creative and analytical, the PLAY team is all-in. We have actively engaged in conversations and research to understand EHL and NCUA regulations so that the work we do is right the first time. Of course, no two credit unions are alike, but with more than seven years of focus on this market, we’ve seen what marketing strategies work and what doesn’t. Our experience with working with credit unions is balanced by marketing savvy that brings a fresh perspective to your communications. Take a few minutes to check out some of our [...]
Whether we’re creating a brochure or a dimensional parcel, we see each project as more than words on paper. We approach each project acting as an extension of our client’s design team. We take on projects they either don’t have time for or can’t take on internally. Rather than just taking copy and dropping it into a layout, we consider how each piece can impact their business. With this in mind, our process begins and ends with the end user. We focus on the details, how the user will interact with the piece and best utilize the information. Our layouts support the copy and bring key points to life. And to further enhance the user experience, we often create an infographic to help simplify the details. Using images, illustrations or photography, we can create engaging art that strengthens the content and often leads to greater results. Take a minute to check out our work to see how we help brands express themselves through thoughtful design and infographics.
Striking a balance between the stability of consistent branding and the need for innovative ads is a constant marketing challenge. Re-thinking elements as rudimentary as the name of a service can be crucial to a successful campaign. This year Credit Union of America (CUA) asked PLAY Creative to rethink a stock service of the financial industry: checking accounts, and to give it a fresh message. Our task began with campaign development. The PLAY team met with CUA marketing experts to understand precisely whom they were trying to reach and explore questions such as: is the smart phone the new wallet? The brainstorming process was collaborative and centered on the premise that actually writing a check appealed to an aging consumer demographic. With a joint decision to forefront smart phones in the graphic imagery, and to use both print and video advertisements, the teams landed on the tagline, "It’s for you." This tagline seamlessly ties the account to phone use— "it’s for you," we say, as we hand our brother the telephone—while highlighting new checking services and adaptability for younger demographics. CUA Checking isn’t your grandmother’s check-centric service. To develop the campaign we worked from the ground up and traveled to CUA [...]
PLAY Creative provides branding for Credit Union of America (CUA). Chartered in 1935, and originally named "Wichita City Teachers Credit Union," CUA's initial membership was exclusive to teachers. It wasn’t until 1974 that the current name was adopted and membership opened to non-educators. Recently CUA reached out to its original member base—teachers—and asked PLAY to create a mail piece with educator appeal, while adhering to the CUA brand’s look and feel. Our task was to create an ad offering a $100 bonus for teachers and school staff who open a new checking account, and to get that ad into teachers’ hands. We hit the books to design a dynamic pop-up piece with the headline: Looking for extra credit? When recipients open the mailer, they encounter additional bold copy and a green $100 bill pop-up. To ensure teachers received this message, we didn’t simply send them through the mail; we placed them in teachers’ drop boxes where they were sure to be picked up. Not only was CUA pleased with our creative design and distribution solution, they received a great response from educators. Our dynamic mailer made gaining teacher accounts as easy as ABC.
There aren’t too many people who wouldn’t want to build their own dream car—and then be able to drive away in it. As part of an annual promotional campaign for Credit Union of America (CUA), we were asked to create awareness and generate some serious buzz for their Dream It Drive It Giveaway. The giveaway, running from June 1 – August 31, 2015, is an opportunity for customers to go online, build their dream car—up to $50,000 in value—and visit a branch to enter for a chance to win the real deal. The promotion is also offering up low auto loan rates, making this campaign a win-win for customers. Like any well-built car, we wanted to give people the chance to see, touch and interact with the campaign. The most dynamic element is a desk topper for CUA staff members. Placing this multi-fold piece on their desk is creating a focal point for customers and helping to spark conversation about the promotion. Each “side” of the desk topper reveals a car sketch - then a designed vehicle, supported by copy about the promotion. By moving around the desk topper or handling it themselves, customers can engage with the campaign on a deeper [...]
If you remember a few weeks ago, we showed you all our Financibility campaign videos for Credit Union of America. Now we return with our heads held high in success! To refresh your memories, Credit Union of America approached us to help them open more checking accounts with both existing CUA members and non-members. We created a campaign with the theme of couples and compatibility, much like the old Dating Game game show. We filmed TV ads and distributed Switch Kits, kits that helped people easily move their automatic payments to their new CUA account, as leads in the campaign, along with email ads, radio spots, and web banners. In only two short months, Credit Union of America has met their goals thanks to our Financibility campaign! And they haven't just achieved their target, they overachieved, with more than half of their branches getting over 100% of their goal! We're incredibly proud of ourselves and Credit Union of America for executing such a successful plan!
What's the connection between Jim Lange and Credit Union of America? The Dating Game of course! When CUA came to us, they needed to find a way to bring more outside customers in to open checking accounts, and to encourage existing members to open a checking account with them. But they wanted it to be fun and friendly, so we came up with "Financibility." Financibility is financial services and compatibility combined, showing that Credit Union of America is the right fit for every type of customer. Whether they're looking for security, friendliness, or convenience, Credit Union of America is exactly what they need in a financial institution. The biggest challenge in getting customers to switch checking accounts is the hassle of changing their automatic payments to their new accounts. Many people would rather stay with an inferior financial institution than switch to a better one just to avoid all that work. We took care of this by developing the "Switch Kit," a printable pdf form where potential members could fill in all of the information of all their automatic payments, and Credit Union of America would take care of the switch for them, taking away all of the hassle. In addition to [...]