4 03, 2019

Mining the Gold Buried in Your Ads With A/B Testing


Plenty of businesses advertise, but many aren’t taking advantage of their marketing’s valuable byproduct: data. Unfortunately, many companies are content to send emails, run ads and post on social media without a strategy or goals. Even worse is when these companies don’t use the gold mine of data generated [...]

4 02, 2019

The Huge, Hidden Value in Onboarding Videos


It’s no secret that video is one of the best ways to engage people. That includes your prospects, new customers or loyal, long-time clients. Plenty of evidence supports the notion that onboarding new customers is one of the most effective ways to engage them, create a strong first impression [...]

12 04, 2017

Credit Union of America “Hello” Flipbook


At the core of the Credit Union of America brand is friendliness. Across all facets of the business, CUA believes in being fair, honest, and above all else: nice. Recently, the organization asked PLAY to help increase overall service satisfaction scores among its existing members by giving CUA team members [...]

12 04, 2017

CUA “Welcome to the Neighborhood” Brochure


Historically, Credit Union of America has worked with the local chamber of commerce in communities they serve to welcome new residents to the area and provide information about the credit union. However, past materials have been heavy on content, which could leave new residents overwhelmed. PLAY was asked to recommend [...]

12 04, 2017

United Private Networks Brochure


United Private Networks provides connectivity solutions for business customers in Iowa and Nebraska, specifically financial institutions, health systems and government entities. With limited brand awareness, United Private Networks approached PLAY to create a mailer focused on building brand awareness with strong product promotion. The project resulted in a flat mailer [...]

21 12, 2016

Play Holiday Wallpapers


To reflect on the past year and hope for an even more amazing 2017. We’re incredibly grateful for the opportunity to serve as your partner, creating handcrafted marketing materials to support your business. Join in celebrating with the PLAY Creative team by downloading any of these wallpaper options, created by [...]

25 11, 2015

Thanksgiving Potluck at PLAY

11/25/2015|PLAY Culture, Uncategorized|

All month we’ve been bustling with holiday orders, but today we took a break to celebrate Thanksgiving as a team. Our potluck-style feast boasted of sugared ham, a 20 lb turkey!, several types of veggies, rolls, and of course, pumpkin pie. During the prep we stepped on our mascot Heineken, broke the [...]