Historically, Credit Union of America has worked with the local chamber of commerce in communities they serve to welcome new residents to the area and provide information about the credit union. However, past materials have been heavy on content, which could leave new residents overwhelmed. PLAY was asked to recommend a solution that would draw these residents to their locations.
PLAY created a simple, single-fold brochure featuring clean, benefit-driven content to quickly and easily educate consumers about the credit union and its offerings. Integrating large, bold graphics, the brochure stands out among other materials. Its playful nature engages recipients and can easily be customized to direct them to their nearest CUA location.