Not every project is a fully integrated campaign. But every project is an opportunity to take a different perspective. And in this case, it was also an opportunity to showcase a specific neighborhood of the city we call home. We recently partnered with NeighborWorks Lincoln, a non-profit organization dedicated to revitalizing Lincoln neighborhoods, to help raise awareness for a specific Lincoln neighborhood. Creating an engaging print piece, we were able to showcase the myriad of shopping and dining experiences in the North 27th District. This brochure is given to area residents and used as a selling piece for the more than 70 businesses in the area.
The tri-fold brochure featured simple, benefit-driven copy and a map of the area. By color-coding the business types and adding dimension to the map, users could quickly and easily find a particular store or restaurant or get an at-a-glance view of everything the North 27th District has to offer. This colorful brochure demonstrates the wealth of culture and opportunities of the neighborhood. This is just one example of how PLAY’s experience with design and print campaigns supports initiatives of all sizes.