Google Display Ad Campaign –
Magnolia Window & Door Company
Executive Summary:
The goal of this campaign was to gain impressions and increase brand awareness for our client Magnolia Window and Door Company. Over the first 5 months of running this campaign, our ads gained 451k impressions and a low cost per click of $0.38. Plus, the campaign received 1,587 clicks to the landing pages. We were thrilled with these results, as the industry average cost per click is $0.52. So, we far exceeded the goal!
Learn more about our Google Display services and read a testimonial from the client below!
Google Display Ad
Messaging:
- A real lifetime warranty on your windows
- That’s the Magnolia difference
- Premium vinyl siding
- Lifetime warranty
Google Display Marketing:
- Up to 2qty ads rotating – Content and imagery
- Each theme is sized for Google desktop and mobile ad placement (Various sizes included)
- Ads will change as we see ad fatigue or low performance
- Graphics to match branding and maintain consistency throughout the year
- Add under “Messaging” – CTA was “Schedule free estimate”
Sample Report View
Note: This campaign was not tracking “conversions,” but rather, focused on “impressions” and brand awareness. However, after 1 month of running these ads, our client did say they noticed an uptick in phone calls for estimates.
