Hospitality Marketing: Gain Customers!
Introduction
Our team is always on the lookout for the best deals when it comes to hotel accommodations. One thing that we’ve noticed is that some hotels are better at advertising than others. In today’s digital age, it’s more important than ever for hotels to use ads to attract new customers.
Here are some tips from our advertising experts to help you effectively advertise your business!
1. Know your audience
First and foremost, it’s essential to have a clear understanding of your target audience. Who are your ideal customers? What are their interests and preferences? Once you have a good idea of who you’re targeting, you can create ads that resonate with them. This might involve using specific keywords or phrases that are relevant to your target audience.
2. Choose your platform
Another important factor to consider is the platform where you’ll be advertising. Are you targeting travelers who are searching on Google? Or are you trying to reach customers on social media? Each platform has its own unique set of best practices, so it’s crucial to tailor your ads accordingly. Plus, we have found that a multi-platform approach is the best way to capture every possible person who is likely to convert to your ads. So that could be a combination of Facebook and Google ads or another pertinent combination!
Overall, Social media advertising is a great place to start when considering a new advertising campaign for hospitality social media ads!
3. Create a powerful CTA
In addition to targeting the right audience and platform, it’s also important to have a strong call-to-action (CTA) in your ads. What do you want customers to do after they see your ad? Should they book directly on your website? Should they call for more information? By writing a compelling CTA, you can increase the likelihood that customers will take action. It’s also important to be consistent with your CTA from landing page to landing page – sticking to one CTA per page will help focus your audience rather than distracting them with multiple “things” to do.
4. Review results
Finally, don’t forget to track your results. This will show you which ads are working and which ones need to be optimized. By continually tweaking and refining your ads, you can improve your ROI and attract even more customers to your hotel. At PLAY, we track our results by pulling comprehensive reports on a monthly basis and sending them to clients. This helps us track performance month-to-month and also gives our clients a chance to view important stats that pertain to their campaigns.
Conclusion
In conclusion, hotels that use ads effectively can attract more customers and increase their revenue. By understanding your target audience, advertising on the right platform, providing a strong CTA, and tracking your results, you can create ads that drive results and help your hotel stand out in a competitive market.
