Think about your high school or even college days for a minute. Not so much the extra curricular activity part but sitting in class as your teacher droned on about rocks or some philosopher from way back when. If you’re anything like our designers, you were doodling. Your notes were overtaken by sketches. Animals. Aliens. You name it. They were drawing it. And they still are.
When we talk about building handcrafted campaigns, we mean it. Most of our work begins with paper and pen. Whether it’s phrases or images we’re doodling, many of our meetings involve holding up a notebook to share what we’ve drawn. It’s this collaborative spirit that drives our creativity, and it’s very much a part of the PLAY culture. When an idea has staying power, it’s transformed into marketing pieces that seamlessly marry creative thinking with marketing strategy.