Credit Union of America offers its members an interesting option for savings accounts called a “Save to Win” certificate of deposit that also gives holders a chance to win cash prize drawings throughout the year.
CUA is also rooted in serving educators, so they wanted to send a special offer to their members in the teaching community.
We wanted to create a fun graphic for the email we’d send that reinforced how good the odds are at winning a cash prize with the Save to Win certificate that also resonated with educators. The uptick in response rate we’ve seen with ads containing animated gifs made this the perfect opportunity to use one to reinforce the product’s selling points.
After some brainstorming, sketching, and a handful of wild ideas, we decided to create an animated gif that we thought teachers would really get a kick out of.
Animated gifs are some of our favorite graphic design applications not just because of how fun they are to conceptualize and create, but also because of how much engagement they can generate from digital ads.