We are all familiar with how social media can impact companies. From mitigating negative publicity, to opening up a dialogue with loyal brand consumers, to pushing out messages of varying importance to the masses – social media vastly improves the efficacy of our industry’s communications.
A new trend found within the social media landscape is being dubbed ‘native marketing’. Native marketing subtly introduces advertisements into a user’s experience by presenting itself as content as opposed to an overt sales pitch.
What does this mean for advertisers and their clients?
It means higher views and larger conversion rates. When consumers are exposed to native marketing, their reaction isn’t to ignore; it’s to interact.
Some recent examples include: