PLAY’s Creative Director Presents to J-School Students

02/25/2015|PLAY Culture|

PLAY Creative is eager to foster developing advertising talent in our community however we can, and last week we did it again. In his yearly presentation, our creative director Adam Lohman spoke to a University of Nebraska-Lincoln Campaign Strategy and Development class, taught by Adjunct Professor Kelli Britten, on the subject of campaign consistency and budget efficiency.

Screen Shot 2015-02-23 at 5.19.14 PMIn his presentation, Adam discussed how PLAY Creative solves client issues using research, organized creative briefs, and experience to develop effective print campaigns with efficient budgets. He also talked on the importance of campaign consistency, making sure that all pieces produced for a client have the same messaging and tone, and how PLAY ensures consistency in our campaigns.

To aid the presentation, Adam brought several samples of PLAY’s work to help emphasize his points and promote our work. He also showed off our Project Details, our take on creative briefs that help guide us through the creation of our campaigns.

If you would like Adam to speak to your class or employees, send an email to adam@playcreativedesign.com