From dielines to details: technology that brings our vision to life.

07/28/2015|Our Process|

Walk through our doors on any given day and you’ll hear words like “dielines” and “folds” and “mock-up” more than once. Okay, you’ll probably hear at least one of them more than a dozen times. Words like these have become terms of endearment around here.

These folds and dielines are part of a unique design, complete with engaging copy, to help our clients tell the story of their brand. But to do this well, we look for ways to improve how we present our ideas and demonstrate our expertise with dynamic print campaigns.

Ready to add another word to your vocabulary? Plotter.

The plotter is our go-to for creating clean, professional-looking mock-ups to present to our clients. It takes an idea beyond a hand-sketch to a more accurate, more realistic product. Using the plotter, we’re able to create a mock-up that our clients can see and engage with to help them fully understand the concept and future execution of a handcrafted print piece.

Here’s how it works: We use a computer and the plotter with an ink pen attachment to draw out, in detail, the parts and pieces of a concept. Using the dielines we create in Adobe Illustrator, the machine draws an accurate (within 1/32nd of an inch) replication of the dynamic print piece. This technology also allows us to create mock-ups up to 24-inches wide. We’re able to include graphics, sketch illustrations and fonts to help our clients visualize the finished product. Ultimately, the plotter machine enables us to help clients get a better understanding of how their project will function after it’s produced.

Keep in mind the plotter isn’t the first—or last—step in our development process. First we brainstorm ideas and dielines. From there, we move to paper, creating simple sketch illustrations that help clients understand the shapes and messaging of a project. These simplified drawings and headlines are used with the plotter machine to demonstrate the mechanics of the project. At this point, the project remains in concept-only form. Once the dieline is approved, we get to work fully developing the copy and graphics to bring the presented concept to life. The last step involves implementing full color design with new illustrations and images before the finished product hits the print shop.

Learn more about our creative process here.