Creighton Federal:
Email Newsletters
Monthly newsletters sent out to existing credit union members to help increase awareness and promote new loans.
Overview
Based in Omaha, NE, Creighton Federal Credit Union is a financial institution that offers a wide variety of products, from deposit accounts to loans. Associated with Creighton University, they are a team of friendly, dedicated staff who truly value their members and their local community.
PLAY collaborated with Creighton Federal on their email marketing campaigns. Based on our success in sending newsletters to clients and prospects, we created a series of monthly newsletters featuring a particular product or service that Creighton Federal offers. What gets featured is based on demand and trends in the financial industry. Garnering continued interest from existing members was the main focus of the newsletters, as well as promoting all that Creighton Federal has to offer. Our main metrics for these campaigns were email open rates and link click rates.
