Fall Savings

Fall Savings

Project Description

Client
• Campbell’s Nursery

Project
• Campaign branding

Media List
• Campaign strategy/planning
• Social media imagery
• Drip campaign:
– Three postcards

OVERVIEW/IDEA

Campbell’s Nursery approached us looking to implement a drip campaign through direct mail. This campaign focused on moving fall planting products before winter. We mainly focused on building direct mail pieces that would be delivered in tandem with radio commercials and social media postings.

Each card that we developed focused on a different perennial plant, educating consumers as to why each varietal is great to plant during the fall season. Campbell’s Nursery offers great clearance sales during the fall season, so it was essential to have direct mail that only targeted households near each location that matched their customer type.