Engaging Students

Engaging Students

Project Description

Client
• Southeast Community College

Project
• Student recruitment campaign

Media List
• Campaign strategy/planning
• Six-piece drip campaign
– Dynamic mailer
– Two postcards
– Three emails

Target Audience
• Prospect students (high school juniors and seniors)

OVERVIEW/IDEA

We’ve been able to work alongside the Southeast Community College team on several drip campaign projects. For this particular campaign, we held meetings with the SCC team to determine the desired tone and to develop effective content and call-to-action statements. The drip campaign moved 240 students up the ladder into a lead campaign from a list of 250 during the duration of the campaign. Email open rates averaged 14% and click rates averaged 11%. Throughout the campaign, we managed all email marketing in full through email marketing platform Mailchimp. Read about this campaign on our blog here.