Event Name, Logo & Branding Refresh

Event Name, Logo & Branding Refresh

Project Description

Client
• Agrivision Equipment :: EveryAcre

Project
• Brand development

Media List
• Campaign strategy/planning
• Product naming and branding
• Logo development
• Social media images
• Catalog cover and template design
• Radio scripts
• Powerpoint templates
• Save the date postcards (6″x11″ postcards)
• Event invitations (self-mailers)

Target Audience
• Growers from all over the Midwest
• Current customer base

OVERVIEW/IDEA

Every year Agrivision Equipment hosts a series of seminars and educational classes on site and in the field for growers across the Midwest called the “Ag Summit.” Agrivision Equipment asked us to update their current look and build a brand that could be used annually. The branding needed to include their colors and mimic their current brand to a certain degree. We researched similar events as well as icons for other agricultural events. We also reached out to area growers that usually attend these events to learn more about what they look for in each event, their interests, and why they attend. The event is all about educating growers on current technology and equipment.

The logo we developed mimics the field as well as the growth or advancement for not only the customer, but Agrivision Equipment itself.

EXECUTION

After reaching out to local growers, collecting feedback, researching the industry and brainstorming name options, we arrived at “EveryAcre” as the main event name. Our strategy focused on naming the event after the educational series and how “every acre” matters. Agrivision Equipment also focuses on improving yields for growers, so the name of this event focuses on that idea as well.

Our team not only developed the name “EveryAcre,” we also developed the slogan “Calculate your potential.” This statement supports the name. By analyzing “every acre” you can maximize or calculate the top potential for every grower’s business with the team and partnership opportunities that Agrivision Equipment provides.