Flipping Into Focus

Flipping Into Focus

Project Description

Client
• NetSmart Solutions

Project
• Dynamic die cut mailer
– Self-sealing with magnets, equipped with a 12-page booklet, and a pull tab flip book inside

OVERVIEW/IDEA

NetSmart contacted us to create a dynamic mailing shell that could hold various booklets of information. They wanted this shell to be evergreen with strong but general enough information that would stand the test of time. The booklets that we developed allowed NetSmart to change out various pieces of information over time and be inserted into the shells when their sales team needed them.

We created these pieces for an internal sales staff to utilize working new prospects. We researched their industry heavily and took on the copywriting tone needed for the project, then developed content, design and custom-built the dynamic mailer shell and booklet.