Project Description
Client
• Gotcha Covered Interior Design
Project
• Dynamic fold/die cut mailer
• Letter mailer (card series in a clear envelope)
Media List
• Drip campaign/direct mail
OVERVIEW/IDEA
This was a two-piece drip campaign mailing. We worked off their existing brand standards and colors to create a fun mailer that would not be easily thrown away. The dynamic fold and die cut mailer reflected Gotcha Covered’s unique and creative approach to interior design. The dynamic mailing was followed up by a letter mailing which contained a series of cards that were placed into an envelope. The envelope was clear to easily show the viewer the contents inside.
We managed the strategy and developed all content and call-to-action statements. We also developed the design and produced the unique one-of-a-kind die line just for Gotcha Covered. This piece was sent to prospects within the Lincoln area and gained meetings and consultations for Gotcha Covered within the first month of mailing.