Local Produce Company Logo

Local Produce Company Logo

Project Description

Client
• Abie Vegetable

Project
• Brand & logo development

Target Audience
• Consumers at local farmer’s markets

OVERVIEW/IDEA

Abie Vegetable is a local company that provides produce at local farmer’s markets. They approached us wanting a fresh new look to their existing brand and logo.

Abie offered us lots of freedom to exercise our creative ability in creating their logo, so our first round of logo drafts encompassed a diverse range of stylistic interpretations. We ultimately arrived at a solution that combined representational and abstracted imagery, as well as a curved, more organic typeface to play off of Abie’s produce.