Logo & Branding Refresh

Logo & Branding Refresh

Project Description

Client
• Nebraska Irrigation

Project
• Brand and logo development
• Positioning statement development

Media
• Stationery
• Branding guide
• Catalogs
• Online and print ads
• Packaging/box design
• Tradeshow displays
• Irrigation control panel graphics

OVERVIEW/IDEA

Nebraska Irrigation has been around for years and is known for products that are distributed around the world. They first approached us in need of a website revamp. During our discussions on the navigation, user experience, content and graphics for the new website, however, we realized it was time for a branding update. Our team worked with their current branding colors but revamped the overall look and positioning statement for the company. The tagline “Never far from your field” spoke about the true core of the business. Nebraska Irrigation’s products and helpful staff are always right there when you need them. The mark supports that message forming an “NI” with crop lines as if it were an aerial view.