Growing awareness for your business can be a challenge. However, advertising is a fantastic way to build your customer base and gain loyal followers. Our creative design agency explores the ways Google Display can benefit businesses, including brand awareness! There are two different means of advertising underneath the Google Ads (formerly known as Google AdWords) umbrella: Search and Display. We love Google Paid Search as well. Still, today, we’re going to take a closer look at advertising on Google Display and explore just why this form of marketing is a fantastic place for small businesses looking to market their services online. 

Google Display Ads Increase Brand Awareness

Gaining interest from web users is a key part of increasing sales and brand loyalty. After all, how can someone buy from a company or use their services if that consumer doesn’t know they exist? With so much competition happening online, it is imperative that businesses of all sizes advertise digitally. Someone might not need your services immediately, but when they do need your services, they are more likely to think of your business if they’ve seen your ads before.

Advertising on the Google Display Network can help increase your brand awareness fast. According to WordStream, “Brand awareness is the single biggest benefit of Google Display advertising.” Because as they put it, “If you want more people to be searching for your brand name, you’re going to have to invest in building that awareness.”

The more people search for your company, the more community interest is increased. Thus, the better you will be able to gauge what keywords are relevant to your particular business, which then helps you with audience targeting and encourages a higher rank on Google. 

Interested to see a Google Display ad? Check out this campaign that we created for a credit union looking to run a successful flash sale! The Google Display ads were shown to people in their local area over 99,000 times in less than 1 month! 

Google Display Ads Can Reach a Lot of People on a Low Budget

For a low price (paid to Google), your ad can show up thousands of times in a single day! This is fantastic for local service companies who can’t afford to spend a ton of money on advertising but want people in their area to think of them when they have a service need.

Google Display Improves the Public Perception of Your Business

When people see your ads all over the internet, they automatically think, “these people must be doing something right.” This is a subconscious thought that runs through a person’s mind, but it’s a powerful one. And if you’ve done a good job of maintaining brand consistency through colors, fonts, logos, and images, then it will be easy for them to remember you when they need your service. At PLAY Creative, our graphic designers are obsessed with brand consistency. This is because our designers know that consistent presentation of a brand increases revenue by 23% on average.

Remarketing With Google Display Ads

Remarketing gives companies a way to reach people they know are already interested in their products or services. WordStream notes that “All experts unanimously agreed that remarketing is the place to start when it comes to the Google Display network. Paid Search Strategist Mark Irvine says, ‘If you’re ever going to see any kind of return on the display network, you’re going to see it from remarketing first.’” From remarketing, companies can then grow their audiences and eventually reach more people. 

Whether you are new to advertising or are looking to expand your online marketing strategy, our marketing agency in Lincoln, NE, is here to help answer any additional questions you may have regarding Google Display!