Press Relief | Ep. 4

02/26/2015|Our Process|

Today we are premiering our fourth episode of Press Relief. This episode breaks down our conceptual process. Take a few minutes to sit down with our creative director, Adam Lohman, and learn about how focusing on unique ideas and the conceptual process shapes the campaigns we produce.

The concept and theme are a huge part of the creative process at PLAY. Everything is built on the foundation of a well-rounded concept.