Industry Resources
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King of Social Networks vs. Streaming Services: The Battle for Attention
King of Social Networks vs. Streaming Services: The Battle for Attention The media landscape has undergone a seismic shift in recent years, as streaming services and social networks vie for dominance. The age-old [...]
Breaking into the U.S. Market: A Comprehensive Guide for International Companies
Breaking into the U.S. Market: A Comprehensive Guide for International Companies As the owner of PLAY Creative, a marketing company specializing in helping international brands enter the U.S. market, I present this white [...]
The Rise and Fall of Blockchain vs. The Ascent of AI: Lessons for Modern Marketing
The Rise and Fall of Blockchain vs. The Ascent of AI: Lessons for Modern Marketing Executive Summary: As the owner of PLAY Creative, a forward-thinking marketing company, I present this white paper analyzing [...]
Advertising and Marketing in the Age of Generative Engine Optimization (GEO)
Advertising and Marketing in the Age of Generative Engine Optimization (GEO) Introduction In digital marketing, staying ahead requires not just keeping up with trends but predicting and shaping them. As the owner of [...]