Industry Resources
We love sharing our knowledge with clients – check out our industry research to learn more about marketing and online advertising!
Best Practices for A/B Testing on Facebook
Best Practices for A/B Testing on Facebook A/B testing is the practice of running different marketing tests against one another in order to see which copy, images, or other factors connect the [...]
What Are the Benefits of Advertising With Google Display?
What Are the Benefits of Advertising With Google Display? Growing awareness for your business can be a challenge. However, advertising is a fantastic way to build your customer base and gain loyal [...]
Credit Union Social Media Marketing Budget
How Should Credit Unions Budget for Marketing? A Lincoln PPC Agency Explains! Wondering what it takes to properly market a credit union without breaking your own bank? At PLAY, we’ve been working with [...]
What Is a Creative Agency?
What Is a Creative Agency? Creative agencies can function in many different ways. Often individual creative agencies have a specific focus, like media, design, or technology. However, each one has its merits [...]