United Private Networks provides connectivity solutions for business customers in Iowa and Nebraska, specifically financial institutions, health systems and government entities. With limited brand awareness, United Private Networks approached PLAY to create a mailer focused on building brand awareness with strong product promotion.
The project resulted in a flat mailer that featured bold brand elements combined with iconography and copy that supports the company’s focus on connectivity for business. Further supporting the goals of the project, an offer was included to support messaging about how United Private Networks collaborates with clients and builds relationships to enhance success. The mailer offered coffee and connectivity, a meeting “on us”.