Volkswagen Embraces the Year of the Horse

02/17/2015|New Technology|

At PLAY Creative, we specialize in dynamic, eye-catching direct mail advertisements and we love to see the awesome pieces other agencies produce. A simple but effective pop-up mail piece like this is something we are thrilled to produce for our clients.

2014 was the Year of the Horse on Chinese calendars, so Volkswagen of Malaysia decided to incorporate that theme into promotional materials for their new Volkswagen GTI. The mailer, when closed, looks like the hood of the GTI with the intriguing tagline “Rev up for the Lunar New Year.” When opened, a stampede of horses pops up towards the recipient, signifying the power of the GTI’s engine as well as the mascot of the Lunar New Year.