What’s Up

What’s Up

We’ve been up to a lot lately. Take a look at some of our recent campaigns, awards, career opportunities and general office shenanigans here at PLAY Creative.
705, 2018

Crafting a VISA Credit Card Direct Mail Drip Campaign

05/07/2018|Our Work - Campaigns, Our Work - Digital, Our Work - Dynamic Print, Our Work - Financial|

 

With the rash of credit card offers that come through your mailbox and inbox every week, promoting VISA products for our clients is a unique challenge.

Competing for attention in a flooded market like credit cards is a different breed of advertising, and your priorities need to change a bit when it comes to marketing. It isn’t as simple as creating clear messaging and appealing graphics, and a thoughtful campaign strategy becomes crucial.

Years of experience in this space have helped us refine our framework for credit card advertising. The key aspects we aim […]

1704, 2018

Just For Fun

04/17/2018|PLAY Culture|

It’s easy to get caught up in the day-to-day grind here in agency land.

With a decade of business under our belts here at PLAY, we’re all too aware of how important it is to remember to have fun with design. That’s why we’re so committed to taking creative breaks for fun projects, even if it’s not a paid gig.

Our whole team is pretty darn fond of the Tavern on the Square and we’re also big fans of brunch. So when it was time for a little creative break, designing a poster for the annual Brunch on […]

3003, 2018

PLAY’s System for Tracking & Improving Digital Ads in Real Time

03/30/2018|Our Work - Digital|

One of the biggest advantages of our digital campaigns is the depth and specificity of results tracking we can implement. A well-planned digital campaign lets us precisely track where and when our results come from.

Every marketing campaign—no matter the size or scope—has an experimental aspect to it. It comes with the territory any time you’re using creative communication to try to elicit a response from an audience.

That’s exactly why we’ve spent so much time and effort on creating systems to track results in digital marketing campaigns. Tools like Google Analytics and email […]

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