TLCU Financial, a small credit union in Northwest Indiana, faced the problem of dwindling membership and a lack of brand awareness in its communities of Mishawaka and Bremen, Indiana. Opportunistic use of Google Paid Search, email marketing and social media over a yearlong relationship with PLAY Creative helped TLCU generate a massive increase in leads, web traffic and engagement for the credit union.
TLCU was struggling to build brand awareness, and the credit union’s Google My Business profile featured a less-than-desirable 3.2-star rating.
Since partnering with PLAY Creative, TLCU Financial has […]
Well-built landing pages aren’t just a surefire way to increase digital marketing conversions, they can provide a treasure trove of valuable data and insight about your customers. And yet, less than a quarter of companies are satisfied with the results from their landing pages, according to Impact.
With companies like Moz generating $1 million in new revenue with landing pages and online campaigns, one can’t help but wonder why more businesses don’t leverage high-quality landing pages to increase leads, sales and brand awareness.
When you’re ready to unleash the power power of landing pages, follow these five guidelines: […]
Plenty of businesses advertise, but many aren’t taking advantage of their marketing’s valuable byproduct: data.
Unfortunately, many companies are content to send emails, run ads and post on social media without a strategy or goals. Even worse is when these companies don’t use the gold mine of data generated by their marketing.
You can learn a lot about your customers from ads themselves. That’s why we encourage clients to think of it like a free market research tool at their disposal. The data you can gather can be used to improve future emails, and if you’re lucky, the same data can improve […]