What’s Up

What’s Up

We’ve been up to a lot lately. Take a look at some of our recent campaigns, awards, career opportunities and general office shenanigans here at PLAY Creative.
706, 2019

6 Google Search Ad Mistakes to Avoid at All Costs


Google Paid Search Ads can be one of the most effective and trackable forms of advertising for brands of all shapes and sizes…if the person(s) managing the digital ads knows what they’re doing!

The right tactics for running paid search ads can produce new leads, conversions, web traffic, brand awareness, and even sales. Certain mistakes can easily turn your online marketing efforts into a money pit, though, bringing big costs and no results to speak of.

PLAY Creative Digital Strategist Jessica Vogel breaks down six of the biggest mistakes you can make that […]

2105, 2019

White Paper: Growing a Credit Union Brand on a Budget

05/21/2019|Case Studies, Our Work - Campaigns, Whitepapers|

TLCU Financial, a small credit union in Northwest Indiana, faced the problem of dwindling membership and a lack of brand awareness in its communities of Mishawaka and Bremen, Indiana. Opportunistic use of Google Paid Search, email marketing and social media over a yearlong relationship with PLAY Creative helped TLCU generate a massive increase in leads, web traffic and engagement for the credit union.

Executive Summary:

TLCU was struggling to build brand awareness, and the credit union’s Google My Business profile featured a less-than-desirable 3.2-star rating.

Since partnering with PLAY Creative, TLCU Financial has […]

1704, 2019

5 Tips for Effective Landing Pages


Well-built landing pages aren’t just a surefire way to increase digital marketing conversions, they can provide a treasure trove of valuable data and insight about your customers. And yet, less than a quarter of companies are satisfied with the results from their landing pages, according to Impact.

With companies like Moz generating $1 million in new revenue with landing pages and online campaigns, one can’t help but wonder why more businesses don’t leverage high-quality landing pages to increase leads, sales and brand awareness.

When you’re ready to unleash the power power of landing pages, follow these five guidelines: […]