What’s Up

What’s Up

We’ve been up to a lot lately. Take a look at some of our recent campaigns, awards, career opportunities and general office shenanigans here at PLAY Creative.
2105, 2019

White Paper: Growing a Credit Union Brand on a Budget

05/21/2019|Case Studies, Our Work - Campaigns, Whitepapers|

TLCU Financial, a small credit union in Northwest Indiana, faced the problem of dwindling membership and a lack of brand awareness in its communities of Mishawaka and Bremen, Indiana. Opportunistic use of Google Paid Search, email marketing and social media over a yearlong relationship with PLAY Creative helped TLCU generate a massive increase in leads, web traffic and engagement for the credit union.

Executive Summary:

TLCU was struggling to build brand awareness, and the credit union’s Google My Business profile featured a less-than-desirable 3.2-star rating.

Since partnering with PLAY Creative, TLCU Financial has […]

1704, 2019

5 Tips for Effective Landing Pages


Well-built landing pages aren’t just a surefire way to increase digital marketing conversions, they can provide a treasure trove of valuable data and insight about your customers. And yet, less than a quarter of companies are satisfied with the results from their landing pages, according to Impact.

With companies like Moz generating $1 million in new revenue with landing pages and online campaigns, one can’t help but wonder why more businesses don’t leverage high-quality landing pages to increase leads, sales and brand awareness.

When you’re ready to unleash the power power of landing pages, follow these five guidelines: […]

403, 2019

Mining the Gold Buried in Your Ads With A/B Testing


Plenty of businesses advertise, but many aren’t taking advantage of their marketing’s valuable byproduct: data.

Unfortunately, many companies are content to send emails, run ads and post on social media without a strategy or goals. Even worse is when these companies don’t use the gold mine of data generated by their marketing.

You can learn a lot about your customers from ads themselves. That’s why we encourage clients to think of it like a free market research tool at their disposal. The data you can gather can be used to improve future emails, and if you’re lucky, the same data can improve […]