What’s Up

What’s Up

We’ve been up to a lot lately. Take a look at some of our recent campaigns, awards, career opportunities and general office shenanigans here at PLAY Creative.
1911, 2018

Now Hiring: Project Manager

11/19/2018|Careers|

We’re looking for a fearless phenom that can bring an entirely new prospective to our small team. As our Project Manager, you will be responsible for the management for all of PLAY Creative’s clients and internal projects. The position requires top-notch organizational and problem-solving skills, combined with the ability to manage multiple projects, schedules and deliverables at the same time. All this while exemplifying a professional and can-do attitude within a fast-paced, dynamic culture. Sound like you? We want to hear from you!

Core Responsibilities Include:
• 1+ years of project management or account management, agency experience preferred
• Managing the creative team […]

2910, 2018

Building a Better Viewbook

10/29/2018|Expertise, Higher Education, Our Work - Dynamic Print|

Viewbooks have been a staple in higher education recruiting since before your grandparents had to walk uphill both ways in the rain to get to class. You know you need one—but where does it fit into your school’s overall recruiting and branding strategy?

What’s the goal of your viewbook?

Once you can answer that question, it’s easier to determine what kind of investment should be made in your viewbook. The next decision is even bigger: What should it look, sound and feel like?

Start With Strategy

We generally recommend […]

2910, 2018

The Ad Grid: A Semi-Scientific Method for Creating Ads

10/29/2018|Expertise, Our Process|

Modern advertising has to balance creativity and data-driven strategy to be truly great. Executing an idea based on intuition or gut feelings just doesn’t cut it anymore.

Ads driven solely by unbridled creativity can be interesting, but they typically don’t perform well. Similarly, ads driven only by strategy might be more informative, but they easily become boring and forgettable.

But you don’t have to choose just one side. To strike a balance with creative work backed by provable performance metrics, we use a tool called an ad grid.

Avatars In the Matrix

The ad grid is designed to let […]

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