The PLAY Creative process is the framework that lets us build ideas and bring campaigns to life. It’s efficient and effective, but that’s not even the best part.
What’s great about the PLAY process is that it can be used to craft creative solutions to just about any problem, regardless of your operations.
In the second-to-last installment of our six-part series outlining each step of our creative solution-seeking roadmap, we’ll focus on the Execution step. We believe that thorough discovery, planning and brainstorming are just the beginning.
In case you missed any of the first […]
It’s time to start thinking seriously about your brand in 2019.
No doubt you’re reflecting on 2018’s successes and failures as you look ahead to 2019’s budgets and goals. That’s a good thing. But you can’t just ride 2018’s coattails if you’re going to thrive in 2019. Not with how quickly the marketing and design landscapes change.
These are the marketing and design trends we’re getting ready to tackle in the new year:
DESIGN: Art Deco
This post-WWI art and design style exploded in popularity about a century ago, making it a perfect candidate for […]
Viewbooks have been a staple in higher education recruiting since before your grandparents had to walk uphill both ways in the rain to get to class. You know you need one—but where does it fit into your school’s overall recruiting and branding strategy?
What’s the goal of your viewbook?
Once you can answer that question, it’s easier to determine what kind of investment should be made in your viewbook. The next decision is even bigger: What should it look, sound and feel like?
Start With Strategy
We generally recommend […]